Your brand’s online success isn’t just about implementing a social media presence, a nifty new website, or even a blog page. It’s a combination of all of these things with a nuanced understanding of marketing and how it fits into the rest of your business strategy. The bottom line is it all needs to be tailored to your specific brand’s needs. As a content strategist, I look at the key aspects needed to a create symphony of working parts.
Here are some of the overarching steps we’ll take to make your content strategy happen:
1. Align with overall brand strategy
We’ll work closely with your brand’s vision and marketing plan so that your online presence aligns.
2. Identify the right content
Next we’ll create a content plan that puts the brand in touch with its target markets using the appropriate online channels and focused content.
3. Set up real content goals
It’s important to set out tangible goals for your online content to ensure strategy remains accountable and measurable.
4. Make the strategy happen
Next we implement the plan. This might look like a one-person job of writing, image production, social media management and ad-buying or it might be managing a full team of content producers each tasked with a key component.
5. Assess the strategy success
It’s critical to analyse our plan’s performance in accordance with user traffic, engagement levels, and importantly, conversion rate, on a regular basis. Through our use of reports, we will have tangible evidence to make informed decisions to improve conversion rate using content agility according to the original strategy.
Get in touch to learn how I can help you and your brand.
“High-quality web content that’s useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online.”
~ Kristina Halvorson, Content Strategy for the Web
Bryony Whitehead 